I also announced the results of a survey on health functional food developers.

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Hello, this is Rocket America^^
As we get older, our bodies are not what they used to be.
Don't you feel it?
Harvard Professor Sinclair's book
As mentioned in 'The End of Aging',
The 'aging phenomenon' that occurs as we age
Through consistent management
A world where we can prevent and delay
He said he would come.
Recently, interest in aging has increased significantly.
At the end of last year,
With the American anti-aging research institute 'Rocket America'
Domestic consumers have
Thoughts on 'aging'
What are some diseases that you worry about as you get older?
Hearing your voice about this,
Consumers
directly!
Events to participate in the development process of health functional foods
I had prepared it.
I, too, am a leading figure in the development of health functional foods.
What are the ingredients mentioned?
Thank you for participating in the survey.
About 1,800 consumers responded
Awareness of aging and
Anti-aging nutritional supplements that I want to develop
I plan to share it in two parts.
The survey event is
1) General consumer group (unspecified number of people)
2) Consumer group with high interest in health and bio fields
(Existing NMN customers, people working in the bio industry)
We proceeded in separate ways.
What comes to mind when you think of 'aging'?
As the age group increases
What is 'aging'?
Physical fatigue, arthritis, dementia, menopausal symptoms, etc.
There was a greater awareness of physical changes.
Health concerns that arise as we age
General consumers and health-conscious customers
every
Declining physical strength as we age
That is, the most common concern was physical fatigue.
According to skin aging
Concerns about freckles and wrinkles
Due to falling metabolism
You expressed concern about abdominal obesity and age spots.
also,
As I get older
You expressed concerns about joint and cardiovascular disease.
Interesting!!
Existing customers who are taking NMN
For those who are interested in health
Is it because you are consistently taking care of your anti-aging?
The item 'There are no diseases that are worrisome due to aging'
It was the highest.
The most popular choice among consumers
What are the anti-aging ingredients?
'Raw material A that kills aging cells'
You have chosen the most.
Next,
Natural Antibiotics > Brain Boosting > Superfood Concentration >
Skin improvement > Telomere extension were selected in that order.
Survey Consumers' Most Interested
Anti-aging ingredient A
then,
Why did you choose raw material A and what are the expected effects?
'Death of aging cells' (42.7%), 'Feels like I'll look younger' (34%), 'Anti-inflammatory effect' (20.5%)
It was highly preferred by people in their 40s and older.
especially,
People over 60 years old
You chose the most~
Usually the immune system
It removes senescent cells that have stopped dividing.
When you get older
The immune system is also weakened
Senescent cells accumulate and cannot be cleared.
Senescent cells that are not functioning properly,
Like a zombie
It also affects surrounding normal cells.
Because of this
Various inflammations can easily occur,
It is said to have a negative effect of lowering immune function.
If we remove these senescent cells,
Get even younger,
It would also have the effect of improving immune function, right?
Natural antibiotic raw material B
The second most popular choice is raw material B!
Reason for choosing raw material B
The results for general consumers and health-conscious customers
I could see something a little different.
For general consumers
If you have chosen this for the purpose of diabetes or weight loss,
Customers who take NMN and those who are interested in health
There was no significant change in selection.
Brain Health Ingredient C
C, the raw material for brain health
There are still no brain-related nutritional supplements in Korea.
I feel a lot of regret for not having much
I added this ingredient!
In fact, the brain health nutritional supplement group is
More than 35% of the North American health functional food market
Enough to occupy
Many people
I have a strong interest in brain health.
Due to aging
Worldwide, there is a growing demand for brain health supplements.
Interest is growing.
In the survey too
People over 60 years old
You have given us a remarkable number of choices.
especially,
Due to Corona
Depression, stress, etc.
As mental health deteriorates
Nutrients for brain health
You gave your opinion that this is the most necessary time.
Telomere extender raw material D
Longevity ingredient D due to telomere extension
For general consumers, for the effect of improving physical strength,
For those interested in health
I think it will make me look younger by extending my telomeres.
You made a choice~
Telomeres are
It gets shorter every time a cell divides.
As we age, the length of our telomeres decreases.
They say it's getting shorter and shorter.
thus
Research results show that the longer the telomeres, the healthier the person.
As you can see from many things
It is also associated with longevity.
But the length of these telomeres is also
It is said that it varies depending on how you manage it, such as your lifestyle and what kind of food you eat.
E, a good raw material for the skin
E, a good raw material for improving skin and women
As you age, your skin sags and becomes dull.
I'm really stressed out.
Also, women can suffer from women-related diseases such as menopause.
I'm sure you have a lot to worry about ㅠㅠ
Women in their 30s, 40s, 50s, and 60s
Raw material E was chosen the most
Superfood Highly Concentrated Raw Material F
Superfood high-concentration raw material F with good antioxidant effect
Now a familiar word, superfood!
Superfoods are rich in nutrients.
It is effective in increasing immunity and preventing aging.
These days, interest in immunity has increased due to the coronavirus.
Interest in superfoods also appears to have increased.
As you can see from the survey results,
I know it's good for your health, but
For busy modern people, it is a hassle to eat every day.
That's why it's easy to eat! You can eat it without any burden!
You wanted a high content of superfoods,
It was the most popular choice among men.

Okay, that's it ~
Consumers' overall awareness of aging
I listened to your concerns,
What anti-aging supplements do you need?
We also looked into the reasons in detail!
In the second installment
Ingredients that consumers have heard are good!
What kind of concept and effect is mixed?
I wish there was anti-aging
About the message you left us
I will share it with you.

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