Me too, the first protagonist of health functional food development!
hello~
Following the first installment of "I am also a health functional food developer"
In the second installment
"Ingredients that consumers have heard are good!"
"What kind of concept and effect is mixed?
"Anti-aging nutritional supplement"
I hope it gets released
We will make public the messages left by consumers.
Following the first installment of "I am also a health functional food developer"
In the second installment
"Ingredients that consumers have heard are good!"
"What kind of concept and effect is mixed?
"Anti-aging nutritional supplement"
I hope it gets released
We will make public the messages left by consumers.
Consumers
You left a comment saying, 'I want to make a product like this that suits my needs!'
I categorized them into the TOP 4 as follows.
Top 1 'Anti-aging'
Top 2 'Improving Physical Strength'
TOP 3 'Skin-related' (aging, wrinkles, dark spots, etc.)
TOP 4 'Immunity Boosters'
Consumers' voices in product development
Source: "I need these products." Top 4 voices from consumers in their 50s and 60s (some screenshots)
Source: "I need these products." Top 4 voices from consumers in their 20s and 30s (some screenshots)
"Anti-aging"
Consumers
Various diseases that occur with aging
(diabetes and blood sugar management, high blood pressure, hair loss, vision loss, etc.)
Those who want to maintain their ‘youth’
The need for anti-aging was the highest~
The interesting part was,
As you can see from the results above, people in their 20s and 30s
I heard you're very interested in anti-aging!
In particular, things that promote eye health and rejuvenate cells,
About products that kill aging cells
Showed interest.
Consumers
Various diseases that occur with aging
(diabetes and blood sugar management, high blood pressure, hair loss, vision loss, etc.)
Those who want to maintain their ‘youth’
The need for anti-aging was the highest~
The interesting part was,
As you can see from the results above, people in their 20s and 30s
I heard you're very interested in anti-aging!
In particular, things that promote eye health and rejuvenate cells,
About products that kill aging cells
Showed interest.
"Stamina"
As we age, we personally feel our 'physical strength'.
You can clearly see that my physical strength is not what it used to be.
That's why
A nutritional supplement that helps you recover from fatigue and find vitality.
You said you needed it~
As we age, we personally feel our 'physical strength'.
You can clearly see that my physical strength is not what it used to be.
That's why
A nutritional supplement that helps you recover from fatigue and find vitality.
You said you needed it~
"Skin aging related"
For those in their 50s and 60s, improvement of dark spots and wrinkles.
For those in their 20s and 30s, it is better to focus on moisturizing and improving dry skin.
You requested a concentrated nutritional supplement~!
For those in their 50s and 60s, improvement of dark spots and wrinkles.
For those in their 20s and 30s, it is better to focus on moisturizing and improving dry skin.
You requested a concentrated nutritional supplement~!
"immunity"
Due to Corona, the world is on the verge of 'immunity'
It goes without saying that interest has increased!!
Boosts the overall immune system of the body to fight against diseases such as coronavirus
The fact that it can stop viruses
It's already been proven.
According to recent articles,
Older people compared to younger people
Because on average, they are more vulnerable to viruses.
It is said that anti-aging substances can boost immunity.
but,
You know that consistent health management and habits are the most important, right??^^
These are the messages left by consumers.
Because it's divided into categories
What kind of product line do consumers want?
About health functional foods that consumers want to develop
I was able to understand the message more clearly~!
You know that consistent health management and habits are the most important, right??^^
These are the messages left by consumers.
Because it's divided into categories
What kind of product line do consumers want?
About health functional foods that consumers want to develop
I was able to understand the message more clearly~!
(Development message left directly by a consumer)
"I want to make products like this!"
A personalized nutritional supplement that's right for me?
Safe ingredients?
"I want to make products like this!"
A personalized nutritional supplement that's right for me?
Safe ingredients?
Many people
It can be solved by taking just one pill
All-in-one comprehensive health functional food,
There is also a strong need for ‘customized nutritional supplements’.
I was able to confirm it.
therewithal
A combination of ingredients that can help with effective absorption,
Evidence-based, safe ingredients and products,
Waste removal ingredients, etc.
The absorption rate and safety of the ingredients
Smart consumers who check carefully~
It can be solved by taking just one pill
All-in-one comprehensive health functional food,
There is also a strong need for ‘customized nutritional supplements’.
I was able to confirm it.
therewithal
A combination of ingredients that can help with effective absorption,
Evidence-based, safe ingredients and products,
Waste removal ingredients, etc.
The absorption rate and safety of the ingredients
Smart consumers who check carefully~
(Development message left directly by a consumer)
Ingredients that people around me have heard are good
How do you usually consume health functional foods?
Ingredients that people around me have heard are good
How do you usually consume health functional foods?
Source: Consumer Voices, Interviews on Good Ingredients and Regular Consumption of Health Functional Foods
Ingredients that people around me have heard are good
About the raw materials I was interested in among overseas direct purchase products
These are messages left by consumers.
We also found it very interesting to watch!
About the raw materials I was interested in among overseas direct purchase products
These are messages left by consumers.
We also found it very interesting to watch!
Potassium, mushroom mycelia, fucoidan, krachaidan,
human placenta, Australian shark cartilage, etc.
Thank you for your many comments.
Also, in our ‘Health Functional Food Development’ survey,
Please respond in detail and among those who won the event,
Through a phone interview with about 40 people
Interest in health functional foods and
About the nutritional supplement you want to develop
I listened to your opinions in detail~!
I'm always interested in health, so I study on YouTube.
Overseas direct purchase enthusiasts.
To figure out what nutrients my body needs
People who do 'organic acid testing'.
Purchase health functional foods worth more than 1 million won per month
People who take care of their health, etc.
It was a meaningful time to hear various opinions~
Messages from Consumers to Rocket America
What Consumers Want from Anti-Aging Research Institute Rocket America
Consumers
At the American anti-aging research institute 'Rocket America'
This is the message I'm conveying~
Many consumers
Really professional and trustworthy
I could tell you were waiting for an anti-aging product.
At the American anti-aging research institute 'Rocket America'
This is the message I'm conveying~
Many consumers
Really professional and trustworthy
I could tell you were waiting for an anti-aging product.