Me too, the second protagonist of health functional food development!

hello!
Last December, I also, following the first part of health functional foods,
This time, we will be hosting 'I am also a health food development protagonist, part 2!'

Due to the prolonged COVID-19 pandemic,
Many people practice self-medication*
Interest in health has increased significantly.
(*Self-medication: A phenomenon of focusing on health management by taking care of one's own health)

From Rocket America
Consumers' concerns and
To develop a product that reflects your concerns
When making actual health food
Factors to consider
Consumers ask one by one
Consumers become developers themselves
It is designed to develop self-nutritional supplements.

Thank you for your interest and expectations
Thank you so much again
Survey results
From now on, we will disclose it transparently.

Me too, a health functional food developer! Part 2
What are the survey results?

Survey conducted (September 2, 2021 - September 22, 2021)

Please create self-medication products for the whole family!

Me too, health food survey part 2 results

In this survey
People in their 30s > 40s > 20s participated the most.
About 58% of people are new to the Rocket America brand.
42% of people who consumed Rocket America products
Thank you for participating in the development of health food.

What effects do consumers usually want from health foods?

Consumers who participated in development
Immunity > Anti-aging and antioxidant > Eye health > Skin health
On average, 2-4 health functional foods/health foods
You were consuming it.

Current nutritional supplement intake and functionality/Changes in needs before and after COVID-19

How have consumer health concerns changed before and after COVID-19?

Previously
In general, it is used for immunity, physical strength, weight gain, and aging.
I had some concerns, but
After Corona
In the areas of stress, sleep, and depression
You can see that interest has increased rapidly!!
That many people continue
I am very tired and stressed because of it.
I was able to confirm it.

What are the raw materials chosen by consumers and what are their expected effects?

Source: Raw material functionality and formulation selected by consumers

So, what are the raw materials that consumers are interested in these days and what are the expected effects?
When those who participated in the development made their own nutritional supplements,
#1 in desired features and effects!

It's the stress hormone!
It relieves stress by reducing cortisol secretion,
It can improve insomnia, anxiety, and depression.
You wanted that kind of health food!
It is commonly known that stress is the root of all diseases.
But the reason is!
When stress occurs, our body responds to the stress by
Hormones such as cortisol and aldosterone are secreted from the adrenal glands.
Constant stress fatigues the adrenal glands that regulate these hormones.
The pituitary gland, which controls adrenal function, also controls other hormones that are connected to it.
It affects and causes various diseases.
In other words, stress is the root of all evil!

2nd place!??
2nd place is known as a good ingredient for colds and flu.
It is an ingredient that helps with eye health and vascular diseases!
As has been proven in areas that consumers are initially interested in,
It seems like there is a lot of interest in eye health!
Also, when you catch a cold or the flu, your immunity is lowered.
It seems like you have a lot of interest in this ingredient.

3rd place!
As expected, it is an ingredient that is effective for dieting!
Because we are in a situation where we have to refrain from outdoor activities,
It seems that interest in dieting is increasing.
It seems to be rising!

4th place is!
Ingredients that moisturize the skin!
In addition, raw materials that are good for infertility, such as ovaries and eggs,
Various raw materials, including natural ingredients and raw materials good for blood vessel health.
Thank you for your interest.
If you were to develop a health food product, what form would you like it in?
If everyone develops health foods,
What form would you like to take it in?

This is something we were really curious about too~
About 50% of people preferred the tablet form.
23% is gummy jelly,
11.5% stick jelly,
7% granules, powder form was preferred.
That's why!
When taken in tablet form
I thought it would be easier to consume and more effective.
In the case of gummy jelly,
He said it was because it was delicious and easy to eat anywhere!
In particular, it was confirmed that gummy jelly was most popular among people in their 20s and 30s.

In addition, I read each and every comment left by consumers.
It was a great time to hear consumers' concerns and thoughts.
Based on this
Rocket America is planning to launch NEXT products,
Thank you for your interest.